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	<title>SEM Scoop</title>
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	<link>http://semscoop.com</link>
	<description>Search Engine Marketing and Search Engine Optimization Tips, Tools and Strategies</description>
	<pubDate>Mon, 05 Jan 2009 05:30:02 +0000</pubDate>
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		<title>SEO for Search Engines other than Google?  Going After Smaller Fish Makes Sense.</title>
		<link>http://semscoop.com/seo-articles/seo-for-search-engines-other-than-google-going-after-smaller-fish-makes-sense/</link>
		<comments>http://semscoop.com/seo-articles/seo-for-search-engines-other-than-google-going-after-smaller-fish-makes-sense/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 02:10:47 +0000</pubDate>
		<dc:creator>jp</dc:creator>
		
		<category><![CDATA[Recent Articles]]></category>

		<category><![CDATA[SEO Articles]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://semscoop.com/?p=292</guid>
		<description><![CDATA[Most discussions of search engine optimization focus on ranking highly for Google searches.  There&#8217;s a good reason for that.  Google is the big fish in the search engine pond.  You can add up all of the searches done through all other searches engines and that total wouldn&#8217;t even come close to the level of action [...]]]></description>
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		<title>PPC Beyond Google&#8230; Adwords isn&#8217;t the Only Option</title>
		<link>http://semscoop.com/ppc-articles/ppc-beyond-google-adwords-isnt-the-only-option/</link>
		<comments>http://semscoop.com/ppc-articles/ppc-beyond-google-adwords-isnt-the-only-option/#comments</comments>
		<pubDate>Thu, 01 Jan 2009 22:18:32 +0000</pubDate>
		<dc:creator>jp</dc:creator>
		
		<category><![CDATA[PPC Articles]]></category>

		<category><![CDATA[Recent Articles]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[adwords]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[msn]]></category>

		<category><![CDATA[pay per click]]></category>

		<category><![CDATA[PPC]]></category>

		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://semscoop.com/?p=290</guid>
		<description><![CDATA[When someone discusses pay-per-click advertising, they&#8217;re usually talking about using Google&#8217;s Adwords program.  Adwords is the biggest player in the PPC world and it it&#8217;s potential power is so great that most people focus their attention upon it.
Google, however, isn&#8217;t the only company involved in PPC advertising.  It may be the biggest.  [...]]]></description>
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		<title>Turning 95 Characters into Sales – Writing Ads for Adwords.</title>
		<link>http://semscoop.com/ppc-articles/turning-95-characters-into-sales-%e2%80%93-writing-ads-for-adwords/</link>
		<comments>http://semscoop.com/ppc-articles/turning-95-characters-into-sales-%e2%80%93-writing-ads-for-adwords/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 21:56:39 +0000</pubDate>
		<dc:creator>jp</dc:creator>
		
		<category><![CDATA[PPC Articles]]></category>

		<category><![CDATA[Recent Articles]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[adwords]]></category>

		<category><![CDATA[call to action]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[market research]]></category>

		<category><![CDATA[pay per click]]></category>

		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://semscoop.com/?p=288</guid>
		<description><![CDATA[PPC marketing is probably the fastest way to drive traffic to your site and it can be one of the most profitable—if it&#8217;s done correctly.  An important part of the PPC equation is actually convincing people to click on your ad.  It doesn&#8217;t do you any good to have the ad displayed every [...]]]></description>
		<wfw:commentRss>http://semscoop.com/ppc-articles/turning-95-characters-into-sales-%e2%80%93-writing-ads-for-adwords/feed/</wfw:commentRss>
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		<item>
		<title>Too Much of a Good Thing?  Overdoing SEO</title>
		<link>http://semscoop.com/seo-articles/too-much-of-a-good-thing-overdoing-seo/</link>
		<comments>http://semscoop.com/seo-articles/too-much-of-a-good-thing-overdoing-seo/#comments</comments>
		<pubDate>Sun, 28 Dec 2008 21:54:59 +0000</pubDate>
		<dc:creator>jp</dc:creator>
		
		<category><![CDATA[Recent Articles]]></category>

		<category><![CDATA[SEO Articles]]></category>

		<category><![CDATA[anchor text]]></category>

		<category><![CDATA[bold]]></category>

		<category><![CDATA[bold text]]></category>

		<category><![CDATA[bolding]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[inbound links]]></category>

		<category><![CDATA[keyword stuffing]]></category>

		<category><![CDATA[keywords]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semscoop.com/?p=286</guid>
		<description><![CDATA[Good SEO requires more than just a commitment and a work ethic.  In fact, too much work in certain areas can actually do more harm than good.  We tend to naturally embrace the notion that “more is better” but when it comes to optimizing your site for search engine performance there are times [...]]]></description>
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		<title>Meta Tags in 2009</title>
		<link>http://semscoop.com/seo-articles/meta-tags-in-2009/</link>
		<comments>http://semscoop.com/seo-articles/meta-tags-in-2009/#comments</comments>
		<pubDate>Thu, 25 Dec 2008 21:53:13 +0000</pubDate>
		<dc:creator>jp</dc:creator>
		
		<category><![CDATA[Recent Articles]]></category>

		<category><![CDATA[SEO Articles]]></category>

		<category><![CDATA[bold text]]></category>

		<category><![CDATA[keywords]]></category>

		<category><![CDATA[meta tags]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semscoop.com/?p=284</guid>
		<description><![CDATA[Meta tags have been part of the SEO discussion for years and no matter what happens in other areas, the topic has a way of rearing its head again and again.
That wouldn&#8217;t be a bad thing if it wasn&#8217;t for the fact that so many commentaries on meta tags are relying upon old information that [...]]]></description>
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		<item>
		<title>Why Looks Might Matter for SEO</title>
		<link>http://semscoop.com/seo-articles/why-looks-might-matter-for-seo/</link>
		<comments>http://semscoop.com/seo-articles/why-looks-might-matter-for-seo/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 21:50:49 +0000</pubDate>
		<dc:creator>jp</dc:creator>
		
		<category><![CDATA[Recent Articles]]></category>

		<category><![CDATA[SEO Articles]]></category>

		<category><![CDATA[backlinks]]></category>

		<category><![CDATA[css]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[links]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[standards compliance]]></category>

		<category><![CDATA[validation]]></category>

		<guid isPermaLink="false">http://semscoop.com/?p=282</guid>
		<description><![CDATA[We usually think of design and SEO as two very different aspects of the site management process.  Design is usually discussed in terms of usability and aesthetics while SEO conversations center on backlink acquisition.
There is a place, however, where the two concepts overlap.  That&#8217;s right, good design can be a good way to [...]]]></description>
		<wfw:commentRss>http://semscoop.com/seo-articles/why-looks-might-matter-for-seo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Commenting Your Way to Better SEO</title>
		<link>http://semscoop.com/seo-articles/commenting-your-way-to-better-seo/</link>
		<comments>http://semscoop.com/seo-articles/commenting-your-way-to-better-seo/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 21:35:27 +0000</pubDate>
		<dc:creator>jp</dc:creator>
		
		<category><![CDATA[Recent Articles]]></category>

		<category><![CDATA[SEO Articles]]></category>

		<category><![CDATA[backlinks]]></category>

		<category><![CDATA[blog]]></category>

		<category><![CDATA[comments]]></category>

		<category><![CDATA[dofollow]]></category>

		<category><![CDATA[links]]></category>

		<category><![CDATA[nofollow]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semscoop.com/?p=280</guid>
		<description><![CDATA[The volume and quality of links pointing toward your site has a massive impact on its search engine performance.  Backlinks are THE most critical aspect of off-page SEO and webmasters are always on the lookout for good ways to increase their backlink totals.
One of the easiest ways to secure backlinks is by commenting on [...]]]></description>
		<wfw:commentRss>http://semscoop.com/seo-articles/commenting-your-way-to-better-seo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Why You&#8217;re Bounce Rate Shouldn&#8217;t Keep You Up at Night</title>
		<link>http://semscoop.com/seo-articles/why-youre-bounce-rate-shouldnt-keep-you-up-at-night/</link>
		<comments>http://semscoop.com/seo-articles/why-youre-bounce-rate-shouldnt-keep-you-up-at-night/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 06:33:02 +0000</pubDate>
		<dc:creator>jp</dc:creator>
		
		<category><![CDATA[Featured Article]]></category>

		<category><![CDATA[SEO Articles]]></category>

		<category><![CDATA[analytics]]></category>

		<category><![CDATA[bounc rates]]></category>

		<category><![CDATA[bounce]]></category>

		<category><![CDATA[cutts]]></category>

		<category><![CDATA[google analytics]]></category>

		<category><![CDATA[kaushik google]]></category>

		<category><![CDATA[lasnick]]></category>

		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://semscoop.com/?p=276</guid>
		<description><![CDATA[People have been questioning whether a relationship between bounce rate (the percentage of visitors who land on your site and return to the referrer after viewing only one page) and search engine rankings exist for some time now.  Despite past signals that Google employees considered bounce numbers too &#8220;noisy&#8221; to use effectively as part of [...]]]></description>
		<wfw:commentRss>http://semscoop.com/seo-articles/why-youre-bounce-rate-shouldnt-keep-you-up-at-night/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PPC Pays in Clicks</title>
		<link>http://semscoop.com/ppc-articles/ppc-pays-in-clicks/</link>
		<comments>http://semscoop.com/ppc-articles/ppc-pays-in-clicks/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 14:47:48 +0000</pubDate>
		<dc:creator>jp</dc:creator>
		
		<category><![CDATA[PPC Articles]]></category>

		<guid isPermaLink="false">http://semscoop.com/?p=274</guid>
		<description><![CDATA[In a conversation with a friend the other day, he was excited about how well his pay-per-click campaign was finally paying off! He had used PPC as a marketing strategy for a few weeks and was optimizing his keywords as much as possible - bidding on only the words he felt would bring success. But [...]]]></description>
		<wfw:commentRss>http://semscoop.com/ppc-articles/ppc-pays-in-clicks/feed/</wfw:commentRss>
		</item>
		<item>
		<title>SEO Hats</title>
		<link>http://semscoop.com/seo-articles/seo-hats/</link>
		<comments>http://semscoop.com/seo-articles/seo-hats/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 15:22:57 +0000</pubDate>
		<dc:creator>jp</dc:creator>
		
		<category><![CDATA[Featured Article]]></category>

		<category><![CDATA[SEO Articles]]></category>

		<guid isPermaLink="false">http://semscoop.com/?p=272</guid>
		<description><![CDATA[If you want to attract search engines and more online traffic, then don&#8217;t forget to watch out for those &#8216;black hat&#8217; techniques and avoid them at all costs. Black hat SEO is not only unethical, it&#8217;s just plain poor judgment. Using a strategy that neglects to follow the rules for proper online etiquette, that leads [...]]]></description>
		<wfw:commentRss>http://semscoop.com/seo-articles/seo-hats/feed/</wfw:commentRss>
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