Monetize and Measure Traffic

With the holidays rapidly approaching, it’s a good time to think about capitalizing on your PPC strategies and campaign. Including advertisements that draw visitors and send them to relevant websites for products and services can be a great way to monetize your site during a busy holiday season.

Unfortunately, economic conditions are still in a bit of a turmoil right now, but that also means that more people are turning to the Internet as a resource to avoid wasting time, money, and gas running around searching for what they want. When you provide them with the things they need with the click of a mouse, you create more value for your website and your business.

Having a strong relationship with your customers also helps when it comes to PPC. If people trust what you say on your website and they have reason to believe you operate with high integrity, honesty, and quality, they’ll also trust those PPC links you include.

And don’t forget to monitor your traffic to see what is happening. This will help you bring more visitors to your site to click on those PPC ads. The Alexa Rank Comparison tool is a good way to do this. This tool helps you create a graph of traffic hisotry for any website and computes your traffic ranking. It is able to analyze the Internet using millions of users. (Check out this and other free tool links available on our SEO Tools tab of this blog.)

The Alexa Ranking shows you a three-month change by comparing a site’s ranking today with its rank back three months ago. Using this tool now will help you see if the year-end surge of buying has any effect on your business and will help you determine how to capitalize on that traffic now and in the future. Seasonal trends can make a difference in how you use PPC and other strategies for SEO. You’ll learn more about the traffic flow to your site with this information.

When it comes to SEO, attracting traffic is a number one priority. Don’t just create ways for people to find value on your site. Measure the traffic to see how well your site is doing in terms of drawing traffic today and then evaluate it three months from now to see what progress you’re making. If you’re still ranked the same or lower, keep trying new ideas to increase your ranking and your traffic flow.

Monetizing and measuring your traffic is smart business sense - they go hand in hand so don’t neglect the power of information when it comes to increasing exposure of your website through SEO.