PPC Tools
SEMScoop.com decided to come up with a list of helpful and easy to use PPC tools to assist the beginner all the way to the elite PPC veteran. These tools are quite handy, and are a must have in your PPC arsenal. With the constant change taking place in the PPC world, it’s important that you have every resource available at your fingertips to stay cheaper and ahead of your competitors. Trust me.
Budget Estimation Tools
Bulk Keyword Editing Tools
Google AdWords Editor - Download and edit your Adwords ads
Keyword List Generator - Create large lists of keywords with modifiers
Keyword List Cleaner - Create keyword lists.
Keyword Misspelling Generator - Great tool for keyword misspellings.
Keyword wrapper - Wrap your ads correctly, make them look pretty.
Big 3 generator - Here you can create ads for AdWords, adCenter, and Yahoo! Search Marketing all in one place.
Paid Competitive Research Tools
HitWise - Comparable to Compete.com Search Analytics, but more expensive.
KeyCompete - Tells you what keywords your competitors are buying.
Keyword Spy - Pretty much the same as KeyCompete.
SEMPhonic - Helps track keyword rankings and other cool stuff.
SpyFu - Awesome tool that shows what your competitors are ranking for in the search engines.
Tools Offered by Search Engines
Yahoo Search Marketing Workbook [PDF]
Google AdWords Keyword Research Tool
Google AdWords Learning Center
MSN AdCenter Labs - Many great keyword tools, including demographics.
Bid Management Tools
Other Handy Pay Per Click Testing Tools
