Remember the Meta-tags

When you’re seeking to optimize your SEM efforts, don’t forget the importance of meta-descriptions tags. These tags are helpful in describing the content of the web pages so you attract your targeted audience and increase your rate of conversions.  Many of the search engines still utilize these tags to describe your website when they position your website in their search results with organic listings. They also use them to better assess your website content.

There’s a lot of talk about whether or not search engines are using the meta-tags as much today - but you can bet that it can’t hurt to optimize the use of them.  Even if only a few search engines are using them, that’s a lot of missed opportunity and missed traffic if you don’t include good meta-tags. Just don’t over-stuff them with keywords and don’t add in extra words that have no relevancy.

Just think about what words people will use when searching for your site. Put yourself in your customer’s shoes and create that list of words. Use the tools available to you to find out what words the latest searches have included.  Put the most important words first - that would be the words people are most likely to use in their search.