What’s Your Number?

Ouch! If you don’t know how your website ranks with the major search engines like Google, Yahoo, and MSN, then how do you know what you need to do to improve your ranking? And how do you know that you even need to do anything if you don’t know your number!

Before you expend your time and effort on making changes, make sure you take advantage of the RankChecker.net tool. This is a prototype tool that helps you determine how to best optimize your website. It does it by helping you determine where you rank on the major search engines with your current design, layout, and content. Since it is a prototype, feedback is always appreciated on their website.

Most people search for a site by specific words, and hopefully those words are YOUR keywords! They probably don’t know your website URL or company name if they haven’t visited your site once, twice, or more in the past. That’s why RankChecker is helpful.

When you use RankChecker, you’ll be able to figure out what you can do to improve your website and make it more attractive to search engines - thereby, improving your search engine ranking. It is not a tool that will actually draw traffic to your site - it gives you more valuable information and suggestions for how you can make your website more easily found and ranked higher by the search engines. It provides you with valuable data that can be downloaded to a spreadsheet for further evaluation and study. Knowing how you rank among your competition is a good way to improve your rankings. Competitive analysis is always a smart marketing strategy.

Using RankChecker.net requires that you have Firefox version 2 or higher. You can easily download Firefox by going to http://www.mozilla.com/en-US/firefox/.  One of the really nice things about RankChecker is that it is open source and hosted on your computer so privacy is a major component of the software. No “big brother” watching you!

After using the tool to evaluate the rankings of a couple of sites, it’s pretty easy to see that it provides valuable information about some of the search engine algorithms and trends, and it’s helpful in determining when the algorithms change by watching the ranking of sites over time.

From what I’ve seen so far, the tool is pretty easy to use and doesn’t take a lot of time or training. If you haven’t tried it yet, check it out. It may offer some insights into SEM that can move you up the page ranking.

Let our readers know if RankChecker is helpful to you and your online business.