Messing with a Good Thing - Good SEO Requires Constant Addition

Don’t mess with a good thing.

Out in the so-called “real world”, that’s usually pretty good advice.  When it comes to SEO, however, it’s an absolutely horrible outlook.  If you aren’t “messing” with that good thing by adding new content and making adjustments, you’re going to find it a lot harder to secure a top slot in the SERPs.

That can be hard to do.  If you’ve finally managed to get your “blue widgets” page to rank #1 for the term, the temptation is to keep your hands off.  Why try to fix something that isn’t broken right?  Wrong.

Here’s the deal.  Your competition isn’t quitting.  Whoever is in the #2 slot is ready, willing and able to do what you’ve done, plus one.  That little addition may very well be in the form of content, which means you better be adding to your site to stay ahead of the Joneses.

Additionally, the search engines have repeatedly demonstrated their undying and eteral love for new content.  If you thik the blogging exploded in popularity with previously non-journaliing webmasters because it was fun, you’ve got another thing coming.  People discovered that the reason blogs were consistently outranking static sites was because they featured new, updated content.  Keep adding content!

Finally, you don’t want to trust the search engines.  What works today may be out the window tomorrow.  That measn your primary focus must always be on doing the kind of things that should help a site to grow even in the face of most algorithmic tweaks.  What has the one constant of SEO been since the very beginning?  Content.  Adding new materials is a good way to strengthen your site for the long haul.

If you want to celebrate your SEO success by marveling at your newfound SERP position, that’s find.  After a few minutes of admiring your handiwork, however, you should be back at work.  Continue to add to your sites to protect and improve SEO performance.