More Hints for Successful RSS Use

In our last post we talked about five ways you could use RSS feeds to increase your backlink totals and to improve your SEO efforts.  This time, let’s discuss a few extra details that can make the process even more successful.

First, when you do submit your feeds (from your own properties and any hybrid feeds you might “blend” on your own), make sure you include a link back to the primary page you’re trying to promote in the feed description.  Many of the aggregators and directories will allow you to have live links in there, so it only makes sense to take advantage of the opportunity.

Second, remember that active feeds outperform inactive ones.  It’s just like “pinging” and blogs.  If you’re content isn’t turning over, you aren’t getting the most out of the opportunity.  That means making a commitment to the publication of new content on a regular basis.  

Third, keep your eyes open for new developments and creative applications of RSS technology.  RSS2HTML is a perfect example of the kind of thing that might be able to help your SEO efforts by using existing RSS feeds.  This free service will convert any feed into an HTML-based page.  That means you’re going to have a shot of creating another page that contains all of those backlinks to your site.  It’s hard to tell how well this strategy is working (one person hasn’t seen a difference yet), but it underlines the fact that people are coming up with new ways to use RSS every day.

RSS feeds seemed like a techy mess for most webmasters, marketers and bloggers only a few years ago.  Now, they’re becoming a great tool that anyone can use to increase their backlink totals and SEO performance.  Take advantage of the opportunity!