Target Your Audience

If you really want to attract traffic, be sure you know the type of traffic you want to attract. Just drawing the attention of hundreds of site visitors who have no interest in your website lowers conversion rates and is a waste of your marketing time.

The best way to increase SEO is to make sure you have clearly defined the purpose of your website. Once you know the purpose of the site, you’ll be able to narrow down the audience you want to attract. Knowing your audience means you can determine the demographics of your audience, including:

1. Age range
2. Occupation
3. Areas of interest
4. Gender
5. Marital status
6. Income levels
7. Geographic dispersity

You may wonder why it’s important to know these things. This knowledge serves two purposes. First, you can better attract them to your site. And secondly, you can keep them on your site once they arrive.

For example:

• Knowing the age range helps you decide the font size to use - if you’re appealing to a senior level population, then larger font may be a drawing card.
• If your audience is female, you’ll do well with lighter colors, feminine graphics, and related format and layout. In contrast, men will find darker colors, masculine graphics, and related format and layout.
• Marital status will be an important thing to know when you’re creating content.
• Knowing your audience will help you optimize the use of marketing strategies.

You can see that knowing your target audience is important to SEO. It will keep you for wasting marketing efforts and money, and it will help you increase your conversion rate.

If you don’t know the real purpose of your website and who you should be targeting, it’s time to step by and define these things. Then you’ll make a big different in your SEO.