Top Slot SEO Promises Are Nonsense

It’s a geat come on, but it’s nothing short of hot air.  Some self-proclaimed search engine optimization firm or expert is willing to guarantee you a top slot in the search results in Google if you fork over enough cash for their services.

Hey, everyone would like to have a few nice #1s under their belts.  It’s a tempting offer.  Well, it would be a tempting offer–if it was legitimate.  Unfortunately, it isn’t.  Those guarantees of a top slot are nonsense, plain and simple.

Here’s what really happens with respect to that pomised #1 (if anything) and why it shouldn’t get you very excited at all.

The #1 is for “allegorical monkey hopscotch management”.  Okay, that might be a slight exaggeration, but it isn’t much of one.  The trick these scammers are using is to deliver a number one for some search term, regardless of the actual value of that term to your business.  It’s not that hard to ice a #1 position for a long tail keyword that has virtually zero competition.  In most cases, though, it doesn’t have the kind of value that would warrant hiring some SEO cheat.

The #1 might cost you a few bucks per click.  Read the fine print (if there’s any real print beyond the bogus sales pitch at all).  Your “top of the charts” result may be nothing more than having the top ad position on an Adwords ad.  That kind of SEM is a far cry from SEO and all it takes is a willingness to spend more than anyone else per click to get that position.  

The #1 might come from the wrong methods.  The promised top result could come from the use of so-called “black hat” techniques.  The SEO company might be using a few dirty tricks to boost you up in the SERPs.  All’s fair in love and SEO though, right?  Not really.  You won’t be so happy with the strategy when Google catches on and decides to yank your site right from the listings altogether and forever, will you?

If someone is promising you a #1 result, back away immediately.  They’re not really selling you anything more than a bunch of hot air.  Legitimate SEO companies understand that a guarantee of that sort is irresponsible.  They can’t control Google and they can’t control your competition.  A good SEO team can benefit a site a great deal, but you’re not going to find a lot of help from people who are willing to mislead or lie to get new business.