White Hat, Black Hat

For all of you online marketers who really want to succeed in this business, this post is definitely for you!

We’ve all heard about the White Hat and Black Hat SEO strategies, and there are even Gray Hat SEO strategies.

1. White Hat SEO is all about ethical, high integrity, and customer focused marketing strategies and promotional techniques. This is the most ethical way of ensuring SEO and it is highly valued by your customers because they are able to trust that they will find what they need on your site, as well as trust that you will provide what you say you will in terms of content and information.
2. Gray Hat SEO are those tactics that are not totally wrong but are still a little ’shady’ and sometimes a little misleading. For example, purchasing dozens of links through a link-farm rather than gaining links through the value of your website could be considered Gray Hat marketing.
3. Black Hat SEO references the bad guys. These are the online marketeres who operate with limited ethics and integrity and are only focused on gaining traffic - they are less interested in loyal customers, long-term relationships, and ethical marketing strategies. They are often “dishonest hackers”

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