Why You Should be Using Free Blogs as Part of Your SEO Efforts (Part One)

You should be using free blogs as part of your SEO efforts.  Those freebie sites at places like Wordpress.com and Blogspot.com might seem like something better suited for newbies than serious webmasters, but they actually create a great opportunity for improved search engine optimization.  

They’re a great way to build backlinks to your other web properties and, in many cases, to funnel traffic to them.  

We’re going to go through a few of the reasons why it makes sense to use free blogs today and we’ll cover some more of them in our next post.  That’s right–they’re a good enough tool to justify two posts!  

Here are some of the reasons why free blogging should be part of your SEO strategy:

It’s fast.  If you’re speedy, you can create your own blog site from scratch relatively quickly.  Even the fastest FTPer in the world, however, can’t beat the speed of setting up a free blog at one of the well-recognized sites.  The blogging platform is already installed, the templates/themes are just a click away.  Customization is fast.  It’s probably the fastest way to get a site up and running.

The root domains rock.  These services create blogs on subdomains, but the root domains have a lot of SEO heft.  Although SEO experts will disagree about how much difference this really makes, no one thinks it’s a bad thing and many will argue that it provides a little extra juice to those free blogs.  That assessment seems to be evidenced by the way so many free blogs tend to get indexed rapidly and to perform well in the SERPs.

They’re free.  This one’s obvious, but it’s significant.  These free blogs are 100%.  Any time you can find a way to boost your SEO efforts without spending money,  it’s definitely worth considering.  Free is good.

We’ll look at a few other reasons to love these free blogs next time.